Prime members, the new Whole Foods deals start today (in Florida)
The next phase of Amazon‘s union with Whole Foods has begun.
first reported by CNBC, demonstrate Amazon’s intention to marry the power of data, its membership program and loyal Whole Foods shoppers. They are its most cohesive and consistent effort to do so to date.
Shoppers can access the discounts by scanning the Whole Foods Market app or providing their phone number at checkout.
Amazon has already begun to offer other Prime benefits in Whole Foods: 5 percent cash back when members use its Visa rewards card in stores, exclusive member deals like roses on Valentine’s Day and free Prime Now delivery of Whole Foods products to members in 10 cities.
Those cities now include Austin, Cincinnati and Dallas, though Whole Foods expects to scale the program more broadly.
Amazon does not yet offer Prime Now delivery in Florida, the site of the launch of its latest discounts. The Floridian grocery market is largely dominated by Publix, though some of Whole Food’s steepest competition has come from natural grocer rivals like Lucky’s Market, which has a partnership with Kroger, and Earth Fare. Shoppers in the state tend to be cost conscious, industry sources say.